When more than 4 million workers decided to quit their job in October only -; a number slightly lower than the record month which preceded it -; I knew that the so-called “great resignation” could no longer be ignored. This was not a passing trend, but rather a lasting change that has big implications for the entire economy. I predict this change will make 2022 the year of small business. And to jump the shark, you should quit …
Those of us who run our own businesses should think long and hard about what made these people leave home. Maybe we should manage them differently , offer flexible working environments , and make sure everyone is working towards a common and motivating goal . But we must also support the decision to more than half a million American workers become self-employed since the start of the pandemic. Ultimately, I think their departure from the org chart could be a win for the company if these enterprising individuals delve into the small business ownership wonderland.
Why? Well, we already know the proven benefits of a booming small business sector. According to the SBA, small businesses represent 99.7% of companies employing employers in the United States and contribute 64% of net new jobs . It is the small people -; not listed companies -; which are more likely to give back to their community . And in the midst of the dizzying drop in female employment we now know as “cession-elle”, entrepreneurship is the way forward for women who need (or simply want) more flexible working conditions.
I have a message in January: If you are considering or have left a job, lean into your passion, make 2022 your year of small business, start making your dream come true. Here are three reasons why the entrepreneurial journey might be for you.
You want your hard work to mean something and make a difference
At one time or another, most of us have had a job that was little more than a salary. You work hard, do as you are told and come home. It was never enough for me, which is one of the reasons I pursued entrepreneurship.
The company I created, Hello Alice, is a mission-driven company that helps other small businesses get started and grow, and I’m proud to see my people put into practice what we preach with. their own ancillary activities -; many of which are also mission oriented.
Consider the story of Product Manager Jillian Fortin Burtnett. During their forties, Jillian and her husband, Christopher, began experimenting with open-fire cooking concepts. Serial entrepreneurs quickly realized they were on to something and turned their idea into ATX tank , a food truck that serves grilled Texan yakitori to the good people of Austin. Born from a period of deep isolation, the Char ATX team’s mission is to build a community through food.
“Our ‘why’ is simple and has been at the forefront of this whole business: family,” Jillian told me recently. “And when I say ‘family’, I’m not just referring to Christopher and I. I’m referring to everyone who stops by the truck for a meal – because food brings communities together, and everyone that we nurture become a family for us. “
I bet all of our communities have an unmet need. Do you have what it takes to make a difference?
The power to set your schedule is your top priority
Let’s say your motivations are not that high. Would you have a happier, more fulfilling life if you could just set your own schedule and priorities?
Gen Z and Millennial workers have made it clear that flexible working arrangements are one of their top priorities ; the traditional work environment is not always suitable for those of us with children, as evidenced by most three quarters of a million mothers who have dropped out of the workforce during the pandemic due to the lack of child care.
Maybe it is time to quit your day job and give the counseling a try. Or maybe you are an accountant who could start your own independent practice. Being the boss is a lot of work, yes, but you also have to set the ground rules -; for yourself, your employees and the customers you serve. What is this kind of freedom worth? If the answer is “a lot” then the world of entrepreneurship might be the way for you.
You see a problem that no one else has solved.
Necessity was the mother of invention and the spark of entrepreneurship for Micki Krimmel, who founded the premium plus size sportswear brand Super hero when his roller derby teammates struggled to find quality clothing.
“The main reason mainstream brands keep getting it wrong is that the plus size customer is not and never will be their primary customer,” says Micki. “I believe the plus size customer deserves the same care and attention as their right size counterpart.”
It’s not easy, of course, but it’s not rocket science either: if you identified a real pain point, you’ve probably thought of an idea that can achieve product market fit and market growth.
I could go on with some more reasons to take the plunge, but if you look at the millions of people who have spent their two weeks with a bit of jealousy, you probably have a few thoughts. Connect with a mentor to get you started on the right foot. Validate your business idea by building a minimum viable product and garnering feedback from potential customers.
Remember: you can always find another job, so why not try following your passions? Do it, quit!